Experience
My professional experience has included marketing and business management positions at both large and small companies in Australia, the US (New York City and San Francisco), and the UK in online media (Foxsports.com.au), broadcast television (Nickelodeon and Nick Jnr), print magazines (Donna Hay Magazine, Sunday Magazine, Seventeen, CosmoGirl, Country Living), videogames (Ubisoft, Auran), software development (ActionPoint), and management consulting (Accenture, KPMG). Areas of particular specialty include design-oriented products and services, kids' fashion, interiors and parties, the wedding industry, photography, art, and craft.
I put my digital coaching into practice on a daily basis, as the editor and founder of award-winning kids' design blog Bondville, founder of Wedding Ideas Australia, Sunshine Coast Wedding Planner, and e-commerce e-stationery store Modern Printables. You will also find me around Sydney hosting networking events for bloggers in the art, craft and design industry through abcd social. Additionally, you can connect with me socially on Twitter, Facebook, Flickr, Instagram and Pinterest.
On top of professional experience as a marketing executive in the media and entertainment industry, my recent consulting client work includes:
- Online marketing strategy including Website, Blog, Social Media, SEO, and online positioning for an Australia-wide non-profit company employing apprentices and trainees.
- Online marketing strategy for Australia's largest regional print and online media company.
- Traditional and online marketing strategy and implementation for a Sydney photography company, focusing on re-allocating marketing resources from print to online, tweaking social media activity and building brand awareness for new products.
- Total marketing coaching for a health-industry business start-up, with a focus on using the internet as an audience-building and product distribution strategy.
- Social media strategy, blogging, website development (using Squarespace) and online marketing strategy for a Brisbane landscape designer.
- Online marketing coaching including website, SEO, blogging and social media recommendations for a Melbourne-based personalised homewares and textiles designer.
- Search Engine Optimisation (SEO) strategy and implementation for a high-end stationery and art company, providing excellent results for specific keywords and company branding.
- Social Media team workshop for a Sydney photography company, providing tools and methodology for improving and measuring social media activity.
- One-on-one website branding and social media strategy for a Sydney catering company in the wedding, kids parties and baby showers industry.
- Branding, website content creation, SEO, social media and online advertising strategy and implementation for a wedding and event catering company.
- Website development (using Wordpress.com) and content creation, SEO, social media (Facebook and Google+) for a natural therapies practice.
- Website development (using Wordpress.com) and content creation, Google+ set-up, SEO and branding for a maintenance business.
- Blogging and social media mentoring for a personal organic food and health blogger.
- Complete online marketing strategies for the non-profit clients of a UK-based web and marketing agency, including specific campaign tactics, development of copy and tools to implement strategy.
Consulting
On top of professional experience as a marketing executive in the media and entertainment industry, my recent consulting client work includes:
- Online marketing strategy including Website, Blog, Social Media, SEO, and online positioning for an Australia-wide non-profit company employing apprentices and trainees.
- Online marketing strategy for Australia's largest regional print and online media company.
- Traditional and online marketing strategy and implementation for a Sydney photography company, focusing on re-allocating marketing resources from print to online, tweaking social media activity and building brand awareness for new products.
- Total marketing coaching for a health-industry business start-up, with a focus on using the internet as an audience-building and product distribution strategy.
- Social media strategy, blogging, website development (using Squarespace) and online marketing strategy for a Brisbane landscape designer.
- Online marketing coaching including website, SEO, blogging and social media recommendations for a Melbourne-based personalised homewares and textiles designer.
- Search Engine Optimisation (SEO) strategy and implementation for a high-end stationery and art company, providing excellent results for specific keywords and company branding.
- Social Media team workshop for a Sydney photography company, providing tools and methodology for improving and measuring social media activity.
- One-on-one website branding and social media strategy for a Sydney catering company in the wedding, kids parties and baby showers industry.
- Branding, website content creation, SEO, social media and online advertising strategy and implementation for a wedding and event catering company.
- Website development (using Wordpress.com) and content creation, SEO, social media (Facebook and Google+) for a natural therapies practice.
- Website development (using Wordpress.com) and content creation, Google+ set-up, SEO and branding for a maintenance business.
- Blogging and social media mentoring for a personal organic food and health blogger.
- Complete online marketing strategies for the non-profit clients of a UK-based web and marketing agency, including specific campaign tactics, development of copy and tools to implement strategy.
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